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We provide a range of fuss-free bouquets & bespoked designs that will evoke emotions through flowers.
We aim to be the voice of encouragement to those seeking to strengthen their relationships & kinships.
amytfleur is a florist in Singapore to cater beautiful flowers to people from all walks of life because Amy strongly believes that beautiful bouquets don't have to come with an exorbitant price.
Amy, the florist who listens.
Many have asked me, "Why floristry?"
I was exposed to the world of floristry at a tender age of 7 (that's the cute little me on the left) because my late grandma "ahma" forced me to attend workshops on Sundays. As a typical young foolish kid, I would prefer staying at home watching 'Hi-5' on repeat than to get my hands dirty on something which I didn't comprehend.
I've never had the idea of becoming a florist until 2012 when I was sick of working part-time in fashion retail stores & decided for a change in environment. Decided to apply to a flower shop on Jobstreet when I chanced upon it & thought that I could learn some proper skills so that I can gift my loved ones, esp my ahma her fav flowers.
Few months into working & before I could do up any form of floral arrangements, my ahma was diagnosed with Stage 3 Breast Cancer.
Her health deteriorated quickly and within months, she has left my side.
She was 72 years young. Her birth flower was Alstroemerias, the same flower I've got inked on my wrist, as well as my new logo that Belinda from Art and Wanders drawn up beautifully for me.
It is with regret that she couldn't be around to witness the establishment & successes of amytfleur, but I choose to commemorate her into each floral arrangements that I've done.
Every beautiful pieces were & will always be done up for her; for the tough love she has given; to make her proud wherever she is now.